P+Labs
YEUNGKamChuen
TRANS MEDIA Workshop
What is Design？
Design is the process by which human beings take the unformed products of nature and turn them into buildings.
Art,jewellery,haute couture,furniture,cars and all the other fascinating artifacts of humanity that we encounter in our built.
Design is the means by which human beings sign the world and our signature can been seen in everything from a new museum to an anglepoise lamp, and from a beautiful dress to a brilliantly practical household drill.
What is Transmedia？
Transmedia. It’s about storytelling.-(also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. From Wikipedia, the free encyclopedia.
Career Prospects
transmedia designer, digital content writer, project coordinator, multi-media producer in the following areas:
art direction, branding and advertising, content marketing, digital marketing, event management, franchise development, film and television, ani-com design and game design
Creative Media
nurtures aesthetic and art sense associated with digital media production skills and critical thinking skills.
Career Prospects
Art director, graphic designer, interactive exhibition designer, interactive media designer, mobile app designer, smart media designer, user experience designer, user interface designer, and web designer, etc.
Visual Communication
involves analytical thinking, visual expression and problem solving, message interpretation, manipulation and communication through a wide range of graphic design media including branding and marketing, persuasive strategy, information, interactive design and visual manipulation.
Career Prospects
graphic designer, information designer, brand consultant, user experience designer, user interface designer, event / promotion art director, packaging designer, book designer, illustrator, storyboard artist and character designer, in areas as diverse as graphic house, design consultant, branding, advertising, magazine and publication media, book design, printing, packaging, digital marketing, event and exhibitions, illustration, environmental and spatial graphic, museum display, art / event promotion and image direction. Graduates frequently work as individual design practitioners and design entrepreneurs setting up their own studios.
Architectural Design
knowledge is the basis of extensive areas of creative industry. It involves the background training in visual communication. basic two and three-dimensiomal designs, architectural theory and history, and basic building methodology and construction technology, preparing one to pursue the architectural profession.
Career Prospect
Architectural assistant/draftsman/visualiser/renderer
Project manager/coordinator
Contractor/Curator for museum,exhibition or gallery
Interior draftsman/designer
Furniture/window display/set/stage /retail/exhibition -Designer
Installation artist/painter and sculptor
Exhibition Design
requires mastery of basic design methodology and techniques, including cultural contexts and spatial layouts, creative production skills for exhibition design, animation, lighting and interactive presentations,and knowledge about marketing, trade promotions, corporate image design and event management.
Career Prospect
designers for exhibition,conferences,multimedia presentations,museums,and shopping mall displays/event promotion, coordination and organisation.
Interior Design
work to create harmonious, practical and aesthetically pleasing livivg environments and space, by understanding the ways historical, social, cultral,economic and technical considerations help to make good designs.
Career Prospect
architectural and interior design firms on corporate, residential,hospitality,retail,food and beverage,leisure and other types of developments /exhibition,television,furniture,lighting,stage design and other industries.
Product Design
study culture and lifestyles, and how these influence product design. They also conduct research, analyse products and market trends, master technologies and produce concepts that can rejuvenate or enhance products.
Career Prospect
product design consultancies/ consumer electronics,electrical appliances, household products, toys,jewellery timepieces, eyewear and lifestyle products.